From Likes to Real Revenue
We linked social media likes to actual sales.
📈 Predicted ROI by Engagement Score
This chart shows a clear upward trend — higher engagement scores predict stronger ROI outcomes.
📊 Scatter Plot of Engagement vs ROI
The trendline confirms the linear relationship: better engagement correlates with higher returns.
🔎 Regression Summary
A simple linear regression shows a statistically significant relationship between Engagement Score and ROI (p < 0.001).
The model indicates that for every 1-point increase in engagement score, ROI rises by 0.277 units.
R-squared: 0.126 (Engagement explains ~13% of ROI variability)
Intercept: 1.969 | Slope: 0.277