More Sales, Same Budget
We compared ad channels to find which brought in the most sales per ringgit.
📊 Correlation Among Marketing Channels
This heatmap reveals how each channel overlaps or complements others — low correlations suggest unique reach.
💸 Return per Dollar by Advertising Channel
Affiliate Marketing delivers the highest units sold per ringgit — a compelling case for scaling up investment.
🔍 Prediction Residuals by Campaign
Explore which campaigns outperformed or underperformed predictions — insights for refining future planning.
📈 Predicted Sales Under Budget Scenarios
We modeled sales impacts from increasing specific channel budgets — doubling affiliate spend yields the biggest gains.
