From Likes to Real Revenue
A retail brand was active online — their posts got likes, shares, and comments. But they weren’t sure if it helped sales, or just looked good on screen.
We helped them analyze their campaign data. For every 1-point increase in engagement, ROI rose by about 0.28. That meant going from an engagement score of 3 to 7 could lift ROI from 2.8 to nearly 4.
Instead of chasing viral hits, they focused on steady improvements — more relevant posts, real customer stories, and short seasonal videos. They also ran small tests to see what led to real clicks and sales.
The results? Higher engagement, better returns, and clearer content decisions.
“We used to celebrate likes... now we know which ones lead to sales.”