Saving the Silent Spenders
A coffee vending machine business noticed something odd — sales were steady, but loyal customers were quietly disappearing. They had no clear way to spot who was leaving.
We helped them review their sales data and found “silent spenders” — high-value customers who had spent over RM3,000 but hadn’t bought anything in weeks.
Using churn prediction and simple nudges like vouchers and thank-you messages, they re-engaged 3 out of 5 top customers. At the same time, small combos encouraged frequent low-spenders to increase their average spend.
The results? An 18% boost in average transaction value, better stock planning, and more regular returning customers.
“We had no idea we were losing our best customers — until the data showed us. Now we check in before they disappear.”